About Us

What We Do

Reliance is your travel brand. We focus on quality, experience and best-in-class service. We specialize in travel packages to fun, leisure, holiday, and vacation destinations around the globe.

Reliance Travel has been in the forefront of the Travel & Tourism business since 1969 and a leading Travel Management Company in Malaysia. We were also the first Tour and Travel company to be listed on the KLSE (1993). Our reputation is built on our brand values of Trust, Speed and Choice.

Reliance Product & Services provide unique value to our customers. These are designed to enhance and complement the travel experience delivered by our award-winning company. With offerings focused on quality, experience and best-in-class service, Reliance seeks to obtain the most valuable asset of all — customer satisfaction.

Reliance Vision

To continue serving travel to great travel destinations around the globe, and in this journey that begun since 1969, to be recognized as the travel brand for fun, leisure, holidays, and vacations for always.

In Brief

Since 1969 . Award Winning . Travel Company .
Wide Range . Quality Products . Competitive Pricing .
Wholesale & Retail . Customer Oriented .

Our Brand Values

* Product reliability from excellent relationships with airlines and travel suppliers.
* Commitment to creating the best value for people: customers, employees, business partners and share holders.
* A senior management team comprising of travel industry professionals with extensive experience from all aspects of the industry.

* Leverage on technology for online quick response and speed of delivery
* A real-time tour inventory and reservation system equipped with product details, departure dates, itineraries, flight and
price breakdowns.
* Convenience of speedy service delivered vide a nationwide Reliance Travel Retail network and Agent Partners.

Our services include group and independent tour bookings, flight reservations, airline ticketing, accommodation bookings, customised tour packages and car hire. From family holidays to romantic getaways or honeymoons, from business trips to incentive travel or group tours, Reliance Travel is ready to meet your needs.

Our Products and Services

* Group and Independent tours to the widest choice of destinations around the world with Guaranteed Best Value.
* International and domestic air tickets on homogenous and special promotional fares to over 200 cities.
* Instant confirmation on worldwide hotels, ground transfers and sightseeing tours.

Our competitive edge lies in Group Travel and we recognise that creativity and innovation is key in maintaining market leadership. When opening up exciting new destinations like South America, Scandinavia and Greece to travellers looking to expand their horizons, we constantly strive to revisit and improve product specifications of mainstream products.


Our ever growing distribution network comprises channels locally and overseas. In Malaysia our vast network of Travel Retailers and Preferred Agent Partners easily exceed 200 location points.

Why Reliance

Top 10 Reasons to do travel with Reliance

1 Trust
Over a million customers served since 1969.
2 Speed 
Backed by a real-time tour inventory and reservation system.
3 Choice 
Wide range of products.
4 Simplicity 
From enquiry to booking, all in one place.
5 Consistent Quality
Reliance delivers travel products based on its quality standards 100% of the time.
6 Reliable delivery
100% delivery of our promised itinerary
7 Award Winning
Award winning since 1969 for performance in terms of sales and service.
8 Travel Expertise 
Over 40 years experience in the Travel & Tours Industry
9 Accessible Travel Consultants
A nationwide network of over 20 Reliance Travel Centres and over 200 Travel Agent Partners ready to listen, share and serve.
10 Fair Pricing
Reliance believes in Fair Pricing and we hold our prices to agreed upon prices and do not increase when our cost just happens to.